ACEs Dance Crew
I was the media department leader from May 2019 to May 2020 on the ACEs Dance Crew. This young, vigorous and new dance crew was established to share and mix Asian and American pop culture, as well as give more students a stage to showcase and pursue their enthusiasm about dancing.
My multi media projects led to 80% fan base growth of the Dance Crew's WeChat Official Account, and led my department to grow from a 2-person team to a 10+ person group.
MY ROLE
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Video Shooting and Editing (Promotion, BTS, Highlights, Events Opening Videos)
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Event Photography and Post Production
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Social Media Management (Instagram, WeChat, Bili Bili)
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Media Tech Support (Stage lighting, audio and keynotes)
Urban Dance Promotion
Recruiting Promotion Videos
This is the two of six promotion videos we used for recruiting new members ahead of Fall 2019 semester.
To grow up more fan base and recruit more members, I changed the promotion method from just making one video in one WeChat article to make video and WeChat article for each departments.
The result shows the click number has surpassed all videos and articles published before Fall 2019.
All six videos are edited by me and one of my media group member Enxi Lin. All video footage are captured by ACEs Dance Crew's Media Group.
Boys' KPOP Promotion
Highlights & Opening
The first video is a short highlight video we made to promote the dance showcase. The main difficulty is how to present as much attractive content as possible in 15 seconds limitation (WeChat Moments). In the end, this video and the WeChat article with it had more than 1000+ clicks, while the fan base of the account is around 400.
The Second video is a similar highlight video but it's used for a dance performance opening.
These videos are edited by me and one of my media group member Enxi Lin. All video footage are captured by ACEs Dance Crew's Media Group.
15S Highlight
Dance Opening
Behind the Scene Videos
This is the first ever behind the scene video made for ACEs' Dance Group's supporting departments. To thank their contribution to the dance showcase, their work were being recorded and the video was also published on the Dance Crew's Official WeChat Account.
These videos are edited by me. All video footage are captured by ACEs Dance Crew's Media Group.